About Me

I am a branding, marketing, and creative consultant specializing in elevated brand strategy and premium positioning for businesses that seek to stand out with sophistication and impact. Originally from Panama, I hold a degree in Communications from Boston University and spent nearly a decade in Boston refining my expertise in luxury branding, strategic storytelling, and high-end visual identity.

Now based in England, I bring an international perspective and a keen understanding of consumer psychology and emerging market trends to help businesses craft distinctive, compelling brand narratives. My approach seamlessly blends strategy and creativity, ensuring that my clients—whether established brands or ambitious entrepreneurs—achieve a polished, cohesive identity that commands attention in competitive markets.

I work with businesses that value excellence, innovation, and a refined brand presence, delivering bespoke solutions that go beyond aesthetics to create meaningful, lasting connections with their audience.

When I’m not working on building brands, I’m staying active—whether it’s running, Pilates, weightlifting, or spinning. Right now, I’m training for a half marathon, which keeps me motivated and grounded. I also love slowing down with a good book or a knitting project, always with fresh flowers brightening up my space.

Travel is something I deeply cherish—not just for the places, but for the people I meet and the vintage treasures I discover along the way. Especially when I get the chance to visit Panama or Iceland—my home countries by heart and family. Although those trips aren’t as frequent as we’d like, they are incredibly special. Two cities hold a special place in my heart: Boston, where my husband and I met and lived for almost ten years, and New Orleans, a city where I have a special history and deep connection.

I share my life with Grace, our energetic one-year-old Vizsla, who keeps me on my toes. And when it comes to self-care, I’m passionate about beauty, skincare, and wellness—especially exploring health supplements that promote longevity.